For the deep greenies amongst us it is always great to hear the words “fair trade” and “organic” in everyday conversation and in the media, as it is a clear indication that ethical awareness is becoming more of a mainstream priority. Popping down to the shops for a bag of bananas or clicking on-line for clothing or cosmetics has never been so easy yet so fraught with eco-guilt - despite certifications it is easy to wonder if some producers are simply jumping on the latest green PR bandwagon. Seeing logos on our produce such as the Soil Association and Fair Trade is certainly instrumental in ensuring good practice as well as informing and encouraging even the most cynical consumer to choose fair trade and organic products over their standard counterparts, but it is equally vital for us to know that we are really buying what is best for man and planet.
The organic movement was pioneered over 60 years ago by The Soil Association and the Fairtrade Foundation 18 years ago. Both organizations and their certifications are now seen in everyday use in supermarkets and on mainstream products. Organic farming prohibits the use of certain toxic pesticides and fungicides, and the farming methods themselves are less aggressive in nature for both the land and its workers.
The Fairtrade Foundation is the UK member of Fairtrade Labelling Organisations International (FLO) which has 21 members and has been largely responsible for stopping exploitation of thousands of workers across the globe. Their certification covers small farmers, ensuring they receive a fair price for their produce, as well as workers on larger plantations and factories so they receive decent basic wages and have employee rights, plus health and safety and environmental standards.
Sonia Kalia-Sagoo of organic on-line store www.buyOrganics.co.uk makes the point, “Fair trade is an important concept for ensuring that as human beings, we treat the people who provide us with our goods with the integrity and the treatment they deserve. I believe that organic products also do this as most are grown in line with fair working laws. Organic production however takes fair trade a step further by ensuring that manufacturers, growers and the end user are also released from exposure to chemicals that can injure health. It further stops the unnecessary pollution of ground water and poisoning of animals. By growing and producing products in harmony with man and nature and not against it, integrating fair trade and organic produce should be the primary choice for shoppers globally.”
Workers involved in growing key imported commodities benefit from being certified fair trade, but choosing organic as well ensures they receive a higher standard of health and safety. Non-organic bananas are the second most sprayed crop in the world; cotton the first, with the World Health Organisation estimating over a million deaths every year from cotton pesticide poisoning, and something many people are unaware of as they buy up clothing made from un-organic cotton, which is also less likely to be fairly traded. Another area fast embracing both fair trade and organic principles is cosmetic ingredients such as shea butter and essential oils, where companies are catering more and more for the organic marketplace as well as striving towards fairly traded ingredients, to keep consumers happy about not only what they put into their bodies, but on them as well.
To forge ahead, the only way is surely a strong and positive union of both fair trade and organic movements with common ideals, striving for a world where whatever we put in and on our bodies has only positive implications for ourselves, workers, manufacturers and ultimately the planet.
