Don’t we all know it - Christmas is fast approaching and the chaos of splashing out on gifts for family, friends and colleagues is still often seen to be a really negative experience at this time of the year. Just think about the words we use to describe frantic Christmas shopping – “mad rush”, “flat out”, “beat the crush” – not to mention the effect on your credit card and bank balance! It’s easy to get weighed down at this time of year – not just with bulging carrier bags, but the frustration, tiredness and brain-achingly difficult task of buying christmas gifts for several people all at the same time!
It’s all too easy to lose sight of the main reason we endure all this feverish consumerism, and get sucked into the bright lights, teetering displays and attractively packaged gift sets cramming the shops at this time of year.
What this is really all about – is about the precious act of giving and receiving gifts, not necessarily the physical, “hard” variety, but the actual emotional reasons for giving a present to someone we care for - giving them a special thank you in the form of something you’ve picked especially for them .
As Charles Dudley Warner said, “the excellence of a gift in its appropriateness rather than in its value.” Nothing could be further than the truth – sometimes we get so hung up on the monetary cost of the gift we’re giving, especially when it comes to giving vouchers and cash, that it’s easy to forget who we’re buying for! And it’s not about how much you spend, as Granny used to say, “it’s the thought that counts” – something Shakespeare poetically summarised 500 years ago in his play The Tempest, when he said “rich gifts wax poor when givers prove unkind.”
Staggeringly, well over £1bn will be spent on unwanted gifts this festive season – and we would hazard an educated guess that the bulk of these are “impulse buys” – rushed choices guided more by advertising, point of sale displays, monotonous nagging from kids and teens, incessant TV ads and the sheer pressure of having to choose, wrap and distribute gifts to the world and his wife (or her husband!) every year!
So before you take yourself, your credit card and your sanity into the mad world of the high street, just take a moment and consider what it is you’re really buying – and buying into. Every gift is a message from you to the one you love, or like, live, play or work with…. an extension of you and your personality and the item itself and the message it gives should last a lifetime – rather than be discarded into landfill or brushed aside from the recipient.
Whatever you choose, remember to select carefully, give and of course to receive – with love…..
Our pick of our very best products this festive season:
For Women: Raw Gaia chocolate face pack, Zoya nail polish collections, Inika vegan lipgloss pack, BAM bamboo shrug, Charme French fair-trade organic cotton lingerie, pink Eco mini fridge
For Men: Eselle Organics men’s wellness pack, Green People organic shaving kit, BAM long sleeve T-shirt, BAM bamboo socks, Pure Move Eco Plus compact DAB radio
For Children: Recycled cardboard play rocket, fortress and playhouse, Solar powered helicopter, BAM bamboo bath robes, BAM bamboo combat jeans, dungarees and pinafore dresses
And last but certainly not least – order some organic beers, vegan wines, spirits and even champagne for your parties and celebrations this festive season!
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