Organic mineral makeup - stunning results without the toxic overload

Mineral makeup is THE biggest thing in cosmetics right now, and for once, the concept behind these flawless foundations, eyeshadows, lipsticks and even mascaras, seems to be going in the right direction, away from artificially produced chemicals and towards more naturally derived ingredients. Lowering our toxic overload from personal care products must be high on everyone’s beauty agenda right now, as we aim to create a flawless finish without clogging our pores, ingesting carcinogenic ingredients and polluting the environment with manmade chemicals. And what’s the point of spending all that time and effort using organic, toxin-free soaps, shampoos, deodorants and bubble baths when the moment we step out of the shower and get to the mirror, we start loading regular cosmetics onto our faces and nails?

But, don’t just grab your purse in panic and rush down the road to the nearest chemist to buy up stocks of the latest mineral makeup from the shelves! Despite claims of natural, healthy and pure ingredients, even the most cursory of scans of the packaging will prove that even in the so-called pure world of mineral makeup – once again, organic cosmetics stand out on their own not only for safety and consideration for the environment, but for purity and importantly, performance!

Organic mineral makeup products are made from a pure mixture of mica, iron oxide and titanium dioxide as well as a range of different organically extracted essential oils. Many high street brands are loaded with synthetic fillers and preservatives, such as talc, bismuth oxychloride, parabens and phlalates, which as well as being toxic, can irritate the skin and block pores.

Top luxury organic online beauty store buyOrganics tried and tested a number of products before settling on their new makeup range, which we are now delighted to introduce to you. We now stock the organic, vegan makeup range by Inika, which includes a range of twelve different shades of organic mineral foundation which acts as a foundation, concealer and powder, all in one.
We have found that even the most sensitive skins and those with visible facial skin complaints such as redness and rosacea not only benefit from the superior coverage of the Inika organic makeup, to name but one, but also the benefits of leaving pores able to breathe and the natural sun protection factor of the ingredients (iron oxide and titanium oxide are also used in organic sunscreens to provide excellent protection from both UVA and UVB rays). This means that as well as being safe internally, your foundation also has anti-ageing properties. They are so safe for use that they can even be used straight after facial cosmetic surgery.

What we particularly like about using mineral foundations is the ease of application and the fact that one pot will last a very long time, meaning a sharp decrease in packaging and necessity to keep buying the product – making it a true investment! Only the smallest amount is required and once you get the hang of controlling the brush to apply the powder, we guarantee this method of facial coverage will knock minutes off the usual time it would take to use a liquid or pressed foundation.

The real secret with mineral makeup, from foundation to eyeshadows and even lip colours is in the brushwork – you will become an artist in no time! The knack is to use either a flat foundation brush (buyOrganics stock the Inika vegan brushes) or a blusher brush, take up a small amount of the powder knocking it against the pot to rid the brush of any excess, then apply in bold, rounded movements to the face. You can either cover the entire facial area or simply pay attention to areas which need more coverage (which is where a concealer brush, again using the foundation powder under the eye area comes in useful), so one product goes a very long way, making your cosmetic bag light and simple, and less packaging too. Covering blemishes but allowing your natural beauty to shine through to give a healthy, glowing complexion can’t be bad!

Eyeshadows can be applied simply as powder with an eyeshadow brush or for more definition close to the lashes, or for a dramatic evening or party look, wet the brush, take off the excess water and dip into the eyeshadow powder for an effect similar to watercolours, you can build up the colour as you wish. Use a base colour such as Inika’s Bling Bling over the eye lid up to just below the brow line, then fill in the eye socket area with another colour – we love the depth of Inika’s Purple Haze. You can even use the eyeshadow as an eyeliner by dampening an angled brush and using the eyeshadow wet to create perfect lines of any colour you like. If you’re a stickler for your eyeliners though, Inika’s eyeliner pencils come in a range of shades – try Sage with your Purple Haze eyeshadow for a fantastic festive party look – and they come with a handy sharpener on the pencil lid – again cutting down on makeup bag bulge!

You mustn’t forget blusher, giving depth, definition and a healthy glow day or night. The Inika kabuki brush together with their blusher powder (four sensational shades) will complete your healthy look. With such gorgeous products giving fantastic effects and also vegan and organic, why would you choose anything else? It’s a no-brainer really! See the entire range of organic makeup from buyOrganics, including Inika, Miessence, Nvey Eco and just in – non-toxic nail polishes from Zoya – from buyOrganics and get the safest, purest beauty looks around!