Jo Fairley and Sarah Stacey, editors of the Green Beauty Bible showed the Ecologist today that they are not adverse to the mammoth task of having to wade through 'ethical' cosmetics, sorting the good from the bad, and have done just that in their new revised addition of their book the Green Beauty Bible.
Whereas only 4 years ago it was easy to track the main green brands, an explosion in the market has resulted in hundreds of green, eco, ethical and natural brands hitting the market causing confusion to many trying to check the ingredients labels. Some are professionally made whilst others are handmade balms made in cottage industry type settings with little or no testing.
This explosion is echoed when we look at the figures. According to Organic Monitor, the UK market is worth £110m and global sales of natural and organic cosmetics are increasing by over US $1 billion a year.
The time has now come when we need a bible to shop by, that goes through the brands and rates them in an easy to understand daisy rating format. The Green Beauty Bible has covered over 1850 products for you to inspect!
‘There are now an extraordinary number of products,’ says Sarah. ‘But just because a product has a tomato on the label it doesn’t mean it’s natural.’
Looking at the label is fine if you have a ‘list of ingredients to avoid’ list or a search engine on hand. But for most people it’s a complicated and confusing experience.
Intelligently, both of them point out the necessity to avoid scare mongering but concentrate instead on doing the best you can for your health, and that diet and sleep are still the cornerstones of beauty and wellbeing. No amount of cream can buy you that making a natural lifestyle hugely important.
The revised paperback edition of The Green Beauty Bible by Sarah Stacey & Josephine Fairley is out now (£14.99, Kyle Cathie)
For more information on natural beauty from The Beauty Bible website click here
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