A year-long challenge set by one makeup lover could lead to an increase in popularity of natural nail polish among individuals around the world.
According to the Today Show, Melissa Osburn is attempting to paint her nails with 365 unique designs in 365 days, after ending up with "around 70 bottles" of varnish.
She stated she embarked upon the ambitious project in a bid to help her feel she has justified all of her many purchases.
The news source stated a multitude of people flocked onto the blogger's website since the scheme started last year, but Ms Osburn explained she is not surprised as the cosmetic product has numerous benefits.
"Nail polish is the ultimate accessory … it's cheap, easily accessible and always fits," she said.
And growing numbers of people could become inspired to invest in natural nail polish as a result of Ms Osburn's story.
Retailer buyOrganics stocks a wide range of Zoya nail polish collections, which are free of toxic chemicals such as Formaldehyde, Toluene and Dibutyl Phthalate.
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